Photo Fresh began not in a boardroom, but in the front seat of a car—quiet, reflective, and a little empty.

Our founder, Stephen, had just said goodbye to Max, his golden retriever and loyal companion of 13 years. Max had been by his side through thick and thin—road trips, breakups, new jobs, and every Sunday morning drive. After Max passed, Stephen found himself instinctively looking toward the passenger seat, expecting to see that familiar, wagging tail and kind eyes. The silence in the car was deafening.

One evening, while sorting through old photos, Stephen had an idea. He printed his favourite picture of Max—ears flapping in the wind, riding shotgun—and turned it into a little memento to hang from his rearview mirror. To his surprise, that simple air freshener did more than scent the car—it brought comfort, smiles, and a warm reminder that Max was still riding along.

When friends and family saw it, they wanted their own keepsakes too—not just for pets, but for partners, kids, holidays, and inside jokes frozen in time. Stephen realised that people weren’t just looking for air fresheners—they were looking for something personal, meaningful, and a bit magical.

And so, Photo Fresh was born: a way to turn your favourite moments into custom car air fresheners that go wherever life takes you. Whether it’s your dog’s goofy grin, your wedding day kiss, or your child’s first drawing, we’re here to help you bring that memory along for the ride.